Stay-at-home orders and social distancing guidelines meant to curb the spread of COVID-19 have seen reduced traffic for open-houses and tours. Learn how you can give online tours for your listings with Matterport 3D virtual tours.
Matterport 3D Virtual Tours: Beat COVID-19 And Show Off Your Property Listings
The real estate industry is one of the sectors that have been hit hard by the coronavirus pandemic. With fears of a second wave of infections arising even after this, there are indications that it is only going to get worse before it gets better. For an extended period of time, people will no longer be able to socialize as they used to before the crisis. Stay-at-home orders and social distancing guidelines no longer allow that luxury. This means that real estate agents will experience less traffic for their open-houses and showing tours.
People are scared of close physical interactions with others. Few people would be willing to go out for house viewing. Even if they weren’t afraid to turn up for showing tours, it is unlikely that homeowners would be comfortable with having strangers at their properties in this situation, touching things here and there to see if they are functional. Does this mean that the situation is totally hopeless for real estate agents? Do they have to sit around and hope the crisis ends soon or to find daring homeowners and buyers willing to take the risk? The answer is No! With the Matterport 3D virtual tours, you can still show your property listings to potential buyers.
How The Matterport 3D System Works
With the Matterport system, you will be able to create a revolutionary property tour like never before. You will be able to digitize your space for viewing from multiple angles and get accurate measurements to create 3D walk-throughs and schematic floor plans. The technology allows you to create an accurate and immersive digital twin of your listing.
All you need to do to create a digital twin of your space is to connect any compatible camera or iPhone with the Matterport Capture app. You can then capture the space easily at the push of your camera button. With professional photography from IM Real Estate Photography, you will get superior image quality and top-notch dimensional accuracy among other impressive features.
After capturing your space, the Matterport Cortex AI platform will create a 3D digital twin of the space. It is able to perform image processing, color correction, and 3D reconstruction. It can also label rooms and the objects found in each room using its robust deep learning neural network. To protect the privacy of home owners, the platform automatically blurs faces.
Once the 3D digital twin of your space is created, you will be able to customize the 3D walkthrough to your preferences. You can also modify, make additions, and annotate the digital space created. You will be able to create videos and guided tours of the space besides trimming the video and setting its starting points. After that, you can then share your 3D space on your website and with prospective buyers so that they have a virtual tour at the comfort of their home.
Why Choose Matterport 3D Virtual Tours
The popularity of virtual reality around the world has been growing over the years. However, the real estate industry is going to have to embrace it more now than ever or risk sinking under the current crisis. Here are 5 reasons why you should consider using the Matterport 3D Virtual Tours for your property listings:
1. Increased convenience
Almost everyone has been inconvenienced by the COVID-19 pandemic. With stay-at-home-orders and limited movement allowed in most places, the real estate sector is even more inconvenienced. There is almost no time to prepare properties for viewing each time a prospective buyer calls. The Matterport 3D Virtual Tours allows you to give all your buyers a pristine view of the property every time. In addition to that, the 3D virtual tour allows you to highlight the key features of the property.
2. Give the most detailed view of the property
Buyers might be hesitant to buy a property off your website because they are unable to see all the details from the photos or videos uploaded online. But with the 3D virtual tour, your clients will be able to navigate the property room by room for all the floors and see even the tiniest of details. There are also information points where viewers can get additional details such as measurements and other features.
3. Save on costs
If you are in a city with strict stay-at-home orders, you risk incurring fines to meet potential clients for house tours. Considering that you are not guaranteed of making a sale, that it too much hassle. Even without the orders, it would still cost you to spend on gas to meet the clients. 3D virtual tours save you the pain of spending on unfruitful meetings. You will only have to meet clients who want to close the deal after having an online 3D tour of the property.
4. Expand your reach
The Matterport 3D Virtual Tours will drive massive traffic to your listings website. While some people will visit your website just to marvel at the cutting-edge technology, you will be able to get more high-quality leads and clients. Virtual tours are guaranteed to get you more organic traffic than just photos and ordinary videos.
Additionally, you will be able to expand your market beyond your locality. As more people share your website on social media platforms such as Facebook and Twitter, your website will get more visibility and attract even foreign buyers.
5. Stand out from the Crowd
Virtual tours are revolutionary for the real estate industry. The problem is that most real estate agents think that they are expensive and therefore shy off them. In the real sense, they are quite affordable. This is your chance to get ahead of the competition by adding the "wow" factor to your listings. You are bound to earn more trust when prospects can even view the tiniest of details of the property. Not to mention that it makes it easier for them to have a tour of the property from the comfort of their couch.
The Matterport 3D virtual tour allows you to have a 24/7 open house for your clients. It will create a sense of ownership of the property in your viewers and make them imagine occupying the space. This will increase their interest in the property. Your sales don’t have to plunge in the face of the crisis when you have a solution right in front of you. Get in touch with us to learn more about how you can revolutionize your listings.